Leadership
How to Lead Your Home Improvement Company Through the AI Shift
AI changes the leadership standard. Here is how owners can protect trust, set standards, coach from new visibility, and lead the transition.
Craig Kitterman
Craig is the Co-founder & Chief Technology Officer of WindowEdge.ai. He has spent 25+ years in technology from engineer to product executive to AI entrepreneur. He co-founded WindowEdge AI to make frontier AI practical for trade businesses.
Leadership
The New Operating Model for Home Improvement
The next winners in home improvement will capture demand 24/7, connect customer context, automate low-leverage work, and learn from every interaction.
AI Voice Agents
The Difference Between an AI Answering Tool and an AI Revenue System
Most AI tools answer a call or message. WindowEdge AI connects voice, SMS, customer context, booking, handoffs, and dealer-specific setup into a managed revenue system for window and door dealers.
Category Creation
The existing home improvement stack was built for a different era.
Most window and door dealers run on 8 to 14 disconnected tools that don't talk to each other. WindowEdge AI is not the thirteenth tool. It is the replacement for the stack: an Agentic Business OS built first for window and door, then thoughtfully expanding to the rest of home improvement.
AI
The Voice Call Archive: Why Recording, Transcribing, and Analyzing Every Call Matters
You're running a multi-million dollar business based on phone conversations. Can you tell me what was said on last week's most important call? Turn your calls into a searchable, analyzable intelligence system.
AI
The Appointment Booking Breakthrough: How AI is Filling Sales Calendars While You Sleep
Your best sales rep books 3-4 appointments per day. Your AI agent books 24/7. See how AI-powered scheduling is filling dealer calendars with qualified appointments while the competition sleeps.
AI
The End of 'Can You Repeat That?': How Unified Customer Context is Transforming Window & Door Sales
Your customer just explained their $30,000 project. They call back the next day and your team asks them to start over. Here's how unified customer context changes everything.
AI Agents
The A/B Testing Secret: How Configuration Tracking Turns Your AI Agents Into Revenue Machines
Last Tuesday, we changed six words in a voice agent's opening line. Booking rate jumped 12%. How did we know? Because we track everything.
AI Voice Agents
From First Click to Closed Deal: The AI Follow-Up System That's Adding 5-6% to Close Rates
78% of customers buy from the business that responds first. With AI-powered follow-up automation, dealers are recovering $480,000/year in lost revenue through instant lead response, intelligent nurture sequences, and automated rehash programs.
Sales
The $126,000 Problem: Why Your After-Hours Calls Are Going to Voicemail (And How to Fix It Tonight)
You spent $50,000 on marketing this year. 27% of your inbound calls are being missed. 85% of those people never call back. Here is the math on the money you are lighting on fire.
AI Voice Agents
6 Months, Thousands of Calls: What We Learned Running AI Voice Agents in Real Window & Door Dealerships
We thought we knew what would work. After 6 months of real customer calls, we discovered we were wrong about almost everything.
News
We're Launching WindowEdge.ai: The AI Revolution Window & Door Dealers Have Been Waiting For
WindowEdge.ai launches: AI CRM, quoting & 24/7 agents built to transform window & door dealers into unstoppable revenue machines.