From First Click to Closed Deal: The AI Follow-Up System That's Adding 5-6% to Close Rates

"Your sales team just finished a great presentation. The customer said they 'need to think about it.' In the old world, that lead goes cold. In the new world, that lead gets nurtured, automatically, until it's hot again."

You spent the marketing dollars. You ran the ads. You got the lead.

And then you waited 47 hours to respond.

That's the average lead response time in home improvement. Forty-seven hours. By then, 78% of those customers have already bought from someone else.

The business that responds first wins. Not the best price. Not the best product. The first one.

The Speed-to-Lead Crisis

Let's talk numbers. Real numbers from real research.

78% of customers buy from the business that responds first. Not the cheapest. Not the best. The first.

391% better conversion when you respond within 1 minute versus waiting.

21x more likely to convert if you respond within 5 minutes.

900% drop in connection chances when you wait more than 5 minutes in home improvement.

And the average response time in our industry? 47 hours.

You're not losing to better competitors. You're losing to faster ones.

Dark Ages vs AI Age

Instant Lead Response: The First 60 Seconds

Here's what happens when a lead hits your system with WindowEdge:

8:03:00 PM - Lead submitted via web form
8:03:05 PM - AI SMS sent: "Hi Sarah! Thanks for reaching out..."
8:04:12 PM - Customer replies: "Yes, I'm interested!"
8:07:45 PM - Appointment booked for Thursday 2pm

Total time from lead to booked appointment: 4 minutes 45 seconds.

Not 47 hours. Four minutes.

And the message isn't some generic "Thanks for your inquiry." It's personalized:

"Hi Mike! Thanks for reaching out about the vinyl window replacement for your colonial in Maple Heights. I saw you're interested in energy-efficient options, great choice for Ohio winters! When's a good time to chat about your project?"

That first message sets the tone for the entire relationship.

The Nurture Engine: Keeping Warm Leads Hot

Not every lead converts on the first touch. That's reality.

But here's where most dealers fail: they forget to follow up. They mean to. They plan to. But life happens. Installs run long. The phone rings. That "warm lead" goes cold.

WindowEdge doesn't forget.

Trigger-based sequences:

• No response in 24 hours? Follow-up #1 goes out automatically.
• Still nothing in 72 hours? Follow-up #2 with a different angle.
• Customer mentioned they're on vacation until the 15th? Agent schedules follow-up for the 16th.

Conversation, not spam:

Each follow-up adds value. Answers a common question. Shares relevant information. Offers to help in a specific way.

Your leads stay warm because someone is always nurturing them. Even when your team is on a job site.

The Rehash Revolution: Resurrecting "Lost" Deals

This is where the real money hides.

Your sales rep completes an in-home presentation. Great conversation. Customer doesn't buy on the spot. Says they "need to think about it."

In the old world: That lead sits in a spreadsheet. Maybe gets a call in 2 weeks. Probably gets forgotten.

In the WindowEdge world: The rehash agent activates automatically.

It sends a thoughtful follow-up. Asks what's holding them back. Offers additional information. Can extend special offers if configured.

The agent knows what products were discussed. Understands the customer's concerns. Picks up right where the conversation left off.

Here's the truth your sales team won't tell you: they mean to call back every unsold quote. They don't.

AI doesn't get tired, distracted, or busy on install runs.

The 5-6% Close Rate Uplift: Show Me the Math

Industry data shows rehash programs in Window & Door consistently deliver 5-6% improvement in overall close rates.

Let's do the math:

Current State:

• Appointments per month: 100
• Close rate: 30%
• Closed deals: 30
• Average job value: $8,000
• Monthly revenue: $240,000

With 5% Close Rate Uplift:

• New close rate: 35%
• Closed deals: 35
• Additional deals: 5
• Additional monthly revenue: $40,000
• Annual recovered revenue: $480,000

Half a million dollars. Recovered from deals you were already running.

No additional marketing spend. No additional appointments. Just better follow-up.

Seamless Human Handoff

AI handles the nurture. Humans close the deal.

When the lead heats up, when the customer shows buying signals, when they request a callback, the agent detects it.

The handoff happens instantly.

Full conversation history transferred to your sales rep. Every message. Every concern raised. Every product discussed.

Your rep picks up the phone with complete context. No "Can you remind me what we discussed?" No starting from scratch.

The customer feels remembered. The rep feels prepared. The deal closes.

The Deals Hiding in Your Spreadsheet

Ask yourself:

• How many unsold quotes are sitting in a spreadsheet right now?
• When was the last time someone followed up on all of them?
• What would 5 extra closes per month mean for your business?

The answers might be uncomfortable. But they reveal the opportunity.

Built by Dealers, for Dealers

We've sat in those sales meetings where the whiteboard shows 100 appointments and 30 closes.

We know there's $40k/month hiding in the other 70.

Now we can find it.

30+ years in the trade. 2-week implementation. Zero-risk pricing.

Ready to Stop Leaving Money on the Table?

See how much revenue you're leaving behind. Book your follow-up automation demo.

Book Your Demo

Calculate your potential 5-6% close rate improvement. Every unsold quote sitting in a spreadsheet is a competitor's second chance.

Don't give them the opening.